Mechanical Specifications

Final trim: 8.125″ wide x 10.75″ tall
Binding: Saddle-stitched
Cover: Sheet fed on 100-lb. gloss text
Body: Sheet fed on 70-lb. gloss text
Line screen: 175

“Betty, can’t thank you enough for being the star of our outside sales team (a team of one—you!).”

Mitchell Gold + Bob Williams

Download the Ad Specs PDF

Advertising Specifications

Platform: Macintosh platform preferred

Preferred file format: Press optimized, Acrobat PDF/X-1a-compliant files are the preferred format for final artwork. (Other acceptable application is Adobe InDesign packaged files, including fonts and links). We do not accept ads created in Microsoft Publisher, Microsoft Word, Microsoft PowerPoint, Multi-Ad Creator or Corel Draw.

Color: All images must be saved in CMYK format. Any RGB, Index or PMS colors must be converted to CMYK prior to submission of materials. Noncompliant images will automatically be converted to CMYK. True North Custom does not assume responsibility for any discrepancies that may occur as a result of the conversion.

Graphics: Raster images must be 350 ppi and saved in a TIFF, JPEG or PSD format. Do not embed images in your source file without including those images separately (unless providing a PDF/X-1a file). Remove all embedded color profiles prior to saving files.

Fonts: Include all fonts with your source files. OTF preferred. Type 1 fonts are NOT accepted. Font substitutions will be made for missing or noncompliant fonts. True North Custom does not assume responsibility for content errors due to these substitutions.

Charges: Submit final, approved artwork only. Production charges may apply to your supplied ads if they do not comply with our specifications. Charges are billed at an hourly rate with a half-hour minimum.

Digital File Storage

Digital files of supplied artwork will be archived for a 12-month period.

“Dear Betty, fantastic job on all counts! Betty, thank you. You covered us well, and you covered our subs and friends well through both article and photography. You are good, very professional and a real friend.”

Finley Perry

“From all of us at Kistler & Knapp, thank you for all you did to make our B+A publication special.”

Insert Requirements

Insert size: 7.875″ x 10.75″ or smaller. Paper stock not to exceed 100lb. text. Inserts count as one insertion toward frequency. All single-page inserts are tipped in. Ask your publisher for the correct quantity to supply. If you are interested in having a custom insert produced, please call Sunshine Media for a quote.

Shipping instructions: All inserts must be shipped prepaid and labeled with the magazine edition name, five-digit publication number (contact publisher for number), month of issue and total number of boxes.

True North Custom
Attn: Builder+Architect
1301 Riverfront Pkwy, Suite 101
Chattanooga, Tennessee 37402

For more information on ad submission requirements, please send an e-mail to Betty Moore.